Chapter Three: Why Organizations Don't Innovate
Challenge: "Innovate, innovate, innovate" is the mantra regularly chanted by senior executives. Why then, do so few executives succeed in building and sustaining an innovation culture?
Solution: Through my research and experience, I have identified five root causes that explain the disparities between the desire for innovation and the realities of the business world today
1. Lack of supportive leadership practices and organizational processes
2. Lack of understanding that innovation is imperative
3. Lack of collaborative thinking across departments and disciplines
4. Lack of balance between innovation expectation and employees’ ability to deliver
5. Lack of an easily understandable and replicable innovation culture model
FedEx Delivers is a treasure chest of ideas and examples of how the best gets better in planning and execution. This book will become an essential tool for those companies seeking to become leaders in their fields. I recommend this book with great enthusiasm.
Larry Papasan
Former President
Smith and Nephew Orthopaedics
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Chapter One: Innovating and Outperforming the Competition
Chapter Two: Overview of FedEx's Innovation Journey
Chapter Three: Why Organizations Don’t Innovate
Chapter Four: The Five Dimensions of an Innovation and Performance Culture
Chapter Five: Engage Employees in the Enterprise
Chapter Six: Expect and Help Employees to Continually Grow
Chapter Seven: Create a Secure Environment
Chapter Eight: Encourage Collaborative Development
Chapter Nine: Tap Employees' Commitment
Conclusion: Continuing to Lead the Way
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