Chapter Two: Overview of FedEx's Innovation Journey
Challenge: How come once successful companies like Polaroid, Wang, Pan Am, Xerox, United airlines and many others that started with innovative products or services but are no longer around, or are a fraction of the size they once were?
Solution: The second chapter explores the premise that innovation is not something a person or company does just once. To sustain a competitive advantage, businesses must continually innovate. Fred Smith had an innovative business idea that launched the company, but it would not have grown to be so successful if the business had not continued to innovate. Building and sustaining an innovation culture is a journey.
The second chapter explores the premise that innovation is not something a person or company does just once. To sustain a competitive advantage, businesses must continually innovate. Fred Smith had an innovative business idea that launched the company, but it would not have grown to be so successful if the business had not continued to innovate. Building and sustaining an innovation culture is a journey.
Sample of Notable Innovations
- First express shipping company to own and operate aircrafts, package sorting facilities, and delivery vans (1973)
- First air freight company to advertise on TV (1975)
- Leadership role in deregulation of the air cargo industry (1977)
- Launched COSMOS (Customers, Operations and Service Master Online System, 1979)
- First express company to install electronic communication system in delivery vans( DADS, Digitally Assisted Dispatch System 1980)
- Pace of innovation becomes even faster..
Part company biography. Part autobiography. Madan Birla delivers the FedEx story in such a personal way, you feel as if you are there for one of the greatest rides in corporate America.
David Williams
President and CEO
Leadership Memphis
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Chapter One: Innovating and Outperforming the Competition
Chapter Two: Overview of FedEx's Innovation Journey
Chapter Three: Why Organizations Don’t Innovate
Chapter Four: The Five Dimensions of an Innovation and Performance Culture
Chapter Five: Engage Employees in the Enterprise
Chapter Six: Expect and Help Employees to Continually Grow
Chapter Seven: Create a Secure Environment
Chapter Eight: Encourage Collaborative Development
Chapter Nine: Tap Employees' Commitment
Conclusion: Continuing to Lead the Way
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