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Conclusion: Continuing to Lead the WayAt FedEx, leading the way comes naturally. We originated the modern air/ground express industry. We invented the concept of time-critical expedited delivery. We were the first to use bar code labeling in the ground transportation industry and the first express company to offer time-definite freight service.
FedEx 2002 Annual Report Why do they do “absolutely, positively whatever it takes” to deliver the goods for all stakeholders? First of all, one cannot discount the importance of having a truly great, visionary leader who inspires employees to go above and beyond the call of duty. Then there is being part of a highly successful enterprise that has actually changed the way the world does business. Employees are engaged in that enterprise every day because they believe that they are making a difference. As the company attracts new customers, employees see more of their vehicles on the road, more of their planes in the air, more packages flowing through the system and more opportunities for themselves. That’s why as FedEx has grown, so have its people. By telling us stories about the leaders he encountered during his 22 years with FedEx, Birla teaches us five valuable lessons any organization can apply to keep innovating and stay ahead of the competition.
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Chapter One: Innovating and Outperforming the Competition Chapter Two: Overview of FedEx's Innovation Journey Chapter Three: Why Organizations Don’t Innovate Chapter Four: The Five Dimensions of an Innovation and Performance Culture Chapter Five: Engage Employees in the Enterprise Chapter Six: Expect and Help Employees to Continually Grow Chapter Seven: Create a Secure Environment Chapter Eight: Encourage Collaborative Development |